4. EveryTown: Moments that Survive Campaign
Storytelling is a great way to connect your audience with your organization’s mission on emotion level. People magazine featured the #MomentsThatSurvive campaign and shared survivor stories, shining a spotlight on the scale of gun violence survivorship in the U.S. and letting survivors know they’re not alone.
The Campaign won a 2019 Webby for Good Award.
“Being a gun violence survivor is a way you live, not a discrete event or a trauma that you heal from and go back to life as it was before. Moments That Survive is a place for the survivors of gun violence to talk about the way they live now — focusing on the habits, moments, and things that remind them that they are part of the survivor community. It is a place for survivors to see themselves in other people’s stories and for non-survivors to glimpse the reality of how gun violence creates lasting impacts in many lives.
America’s gun death rate is 10x greater than peer countries, and roughly 44% of Americans know someone who has been shot with a gun. Despite the scale of gun violence in America, we often do not talk about the lifelong impacts of gun violence or have a dialogue that supports survivors who do speak out. Survivorship is misunderstood to the point that many gun violence survivors do not know they are part of this group.” – Moments that Survive
Regardless of which side of the issue you are on, the website sets you off on a powerful and emotional journey through the stories of loss and hope told by survivors of gun violence. It’s a controversial topic no one really likes to talk about. The Moments that Survive website provides a safe space for survivors to share their stories and non-survivors to learn from their experiences.
Minimalist design, thoughtful call-to-actions such as “show your support”, “tell your story”, and “sign up for our emails” create a somber and respectful feel. This experience helps break the barriers and invite people from all walks of life to participate in the conversation.
Sharing real stories on your website connects your audience with your organization’s mission on emotion level and has a lasting effect. Storytelling is a great strategy that organizations of any size can use to cultivate and expand their support base.
A five-part series on the Top Nonprofit Websites of 2019:
Top 5 Nonprofit Websites to inspire and learn from in 2019
The Power of Influencers: UN Environment
Building Trust and Transparency: Doctors Without Borders
Inspirational Storytelling: EveryTown
Understanding your Audience: Girls Who Code