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Top 5 Nonprofit Websites of 2019: Understanding your Audience

By August 28, 2019 No Comments

Did you know that Gen Z is the US’s largest and most diverse generation to date – already accounting for 26 percent of the population?
You’d better take them seriously.

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5. Girls Who Code

Understanding your audience, their needs and aspirations, and reaching them via their preferred medium for communication is key to building a strong support base. Millennials may be the most researched generation, but understanding Generation Z is critical to success of your organization. They are digital natives with much shorter attention spans who consume information in bite sizes. They also value authenticity that explains why influencer marketing has become extremely popular for targeting younger people.

Understanding your Audience -- Girls who Code, Sisterhood Campaign

“Girls Who Code is on a mission to close the gender gap in technology and to change the image of what a programmer looks like and does. It’s a movement of thousands of girls dedicated to changing the world through technology.” – Girls Who Code

Our Thoughts

On October 11th, 2018, in celebration of the International Day of the Girl, Girls Who Code launched their #Sisterhood campaign. The campaign featured a visual album — a series of YouTube videos – aimed to inspire and engage young women to become activists and make impact in their local communities. The challenge was to effectively reach and engage girls between the ages of 13 and 22.

Understanding your Audience

Understanding your audience, their needs and aspirations, and reaching them via their preferred medium for communication is key to building a strong support base. The campaign uses original photography, illustrations, and video content in combination with social media tools to inspire and connect girls with each other and encourage them to become activists. According to Girls Who Code, they served 185,000 girls to-date.

Understanding and reaching your audience -- the Girls who Code impact

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