What's Google for Nonprofits?
Google for Nonprofits provides free tools to empower nonprofit organizations and help them engage new supporters and donors.
Google for Nonprofits is a membership program that allows eligible organizations free access to Google’s products: Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Earth and Maps to empower nonprofits.
1. Google Workspace for Nonprofits
Google Workspace for Nonprofits includes 30 GB of cloud storage per user (up from 15 in personal accounts) for documents and email hosting, unlimited Gmail accounts and professional email addresses, and full access to Google’s collection of apps: Calendar, Drive, Forms, Docs, Sheets, Meet, Slides, Sites, and more.
Most organizations routinely use email, calendars, chat or video messaging, documents, and spreadsheets, so it is hard to underestimate the importance of the Google Workspace app for nonprofits. The app provides familiar, consistent user experience across the organization coupled with enterprise-level security and data protection for email accounts, documents stored in Google Drive and created with Google Docs, form submissions, meetings and more.
2. Google Ad Grants
Google Ad Grants offers incredible marketing opportunities for qualified organizations by providing $10,000 of in-kind advertising funds every month for text ads. The program has driven over 14 billion clicks to nonprofit websites, boosting visibility and reach, donor acquisition and corporate giving opportunities, volunteer recruitment, membership enrollment, and more.
While many organizations recognize the grant’s value, some may find the application process complicated and confusing.
We offer a simple checklist to help your nonprofit evaluate its chances of approval for the grant.
Need help assising your website?
3. YouTube Nonprofit Program
YouTube Videos is the ultimate story-telling tool that helps connect with your audience on a deeper level and amplify your organization’s message. YouTube for nonprofits also allows for embedding interactive links and call-to-action button to your organization’s website, campaigns or events, and collecting donations by placing donation buttons into the videos.
Another benefit is that organizations can easily connect with content creators, influencers and authority figures with large following and ask them to add donation cards linked to their websites. Google also provides an YouTube outreach toolkit that could be a valuable donor acquisition tool.
4. Google Earth and Maps
Google Earth Outreach opens up Google’s satellite and map data to nonprofits, enabling them to visualize, track and share the impact of their organizations by creating donor maps, custom location maps for specific projects and connecting them with third-party proprietary software. To learn more about other creative ways of using the app, please check Google Success Stories.