Things to know before you get started
The Google for Nonprofits technology stack includes products such as Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Earth and Maps. In order to get access to any of those tools, your organization will need to apply for Google for Nonprofits account first.
To apply for the Google for Nonprofits account, you’ll need to make sure you follow the three-step eligibility and verification process.
Step 1. Check Eligibility Requirements
To be eligible for a Google for Nonprofits account, an organization must meet the following requirements:
- Have a proof of registration as a valid charitable organization, but NOT as a governmental entity, a hospital or healthcare organization, or a school, academic institution, or university (Google for Education offers a separate program for schools)
- Meet the Google for Nonprofits eligibility requirements
Step 2. Create a Google for Nonprofits account
Go to Google for Nonprofits and click “Get started” button. If your organization already has an account, the system will walk you through the steps to request access.
You will be asked to register with one of Google’s validation partners Percent or TechSoup. Google has a policy of one account per 501(c)(3) and they strictly enforce it by connecting each legal entity to a TechSoup account (or comparable program for those who are outside of the U.S.), each TechSoup account to a Google for Nonprofits account. This linking prohibits multiple accounts for a single legal entity. Most requests will be reviewed in 2-14 business days.
If your organization already has an account, but cannot access it, you’ll need to follow the steps described in this article: Getting access to your nonprofit’s Google Ad Grants account.
Step 3. Activate Google for Nonprofits products
Once your organization has been verified, you can activate the Google for Nonprofits products. Each product needs to be activated separately.