ICANN is introducing a new Top Level Domain program

ICANN Votes for Branded Top Level Domains

The ICANN board has voted to approve the new gTLD program, which was first announced three years ago. The new program will significantly expand Top-Level Domains (TLDs) to allow companies, organizations and even cities to turn their own brands into domain name extensions. Think .ADIDAS, .HOTEL, .BRUSSELS, .FACEBOOK and the likes.

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