The Brand Is Everything.
Be heard amid the roar of your competitor’s voices. We help businesses to find effective ways of increasing brand awareness, and develop an effective branding strategy.
A brand is the sum of the good, the bad, the ugly, and the off-strategy. It is defined by your best product as well as your worst product. It is defined by award-winning advertising as well as by the god-awful ads that have somehow slipped through the cracks, got approved, and, not surprisingly, sank into oblivion..
Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever.
in his book: "A New Brand World"
How do your products or services fulfill the needs of your customers? What does your competitor currently offer? If your competitor offers a similar product or service, how is yours better?
We start with discovery, information gathering and creating a branding strategy by identifying the brand’s (the business’) core values, target audience, and what their needs and desires are.
What's in a name?
"A rose by any other name would smell as sweet.." -- William Shakespeare
But some brands sell better than others.